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Tag Archives: bewilderment
Rear View Research
I came across an interesting blog post by Jeff Henning. He provides an account of a talk at the University of Georgia by Stan Sthanuathan, VP of marketing strategy for Coca-Cola. Sthanuathan points out that a lot of industry research … Continue reading
Posted in History, Metrics, Policy, Technology Transfer
Tagged AUTM, bewilderment, bozonet, consensus, exploration, Ganter, rear view, research
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The Value of Bewilderment
Bewilderment, in its ancient and literal sense of being cast away in a trackless wild, was the lot of the explorer…. Neal Stephenson, Quicksilver. Consider discovery from the point of view of research and exploration. Columbus and Shackleton–these were explorers, … Continue reading
Posted in Social Science, Technology Transfer
Tagged bewilderment, discovery, Neal Stephenson
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