Tag Archives: bewilderment

Rear View Research

I came across an interesting blog post by Jeff Henning. He provides an account of a talk at the University of Georgia by Stan Sthanuathan, VP of marketing strategy for Coca-Cola. Sthanuathan points out that a lot of industry research … Continue reading

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The Value of Bewilderment

Bewilderment, in its ancient and literal sense of being cast away in a trackless wild, was the lot of the explorer…. Neal Stephenson, Quicksilver. Consider discovery from the point of view of research and exploration. Columbus and Shackleton–these were explorers, … Continue reading

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