Monthly Archives: May 2010

University Brand "Commercialization"

Some university technology administrators are adopting the idea that the crowning outcome of public research is commercial money-making. This idea is wrapped around a shift in vocabulary from “technology transfer” to “technology licensing” to “commercialization”. These are very different concepts. … Continue reading

Posted in Bayh-Dole, Metrics, Technology Transfer | Leave a comment

Social Media in Tech Transfer

I don’t quite know how to write this. Piscopo version at the end. The key thing about social media is that it is social. That’s more than advertising and self-promotion, though both are of course in their own way part … Continue reading

Posted in History, Metrics, Social Science, Technology Transfer | Leave a comment